With its nick name, “the Tree of Iron”, the argan tree possesses roots which can reach 30 m and allow it to draw water at great depth and to survive in arid and semi-arid regions. These roots maintain the soil, fighting erosion and desertification which is threatening south Morocco. When there is a long drought, internal mechanisms slow down the loss of leaves and limit the production of the argan tree’s fruit. In order to survive, the tree goes into standby mode and as soon as favorable climatic conditions return, it wakes up and can actually live for up to 200 years!
Yves Rocher gets its Argan oil supplies from cooperatives of Berber women from villages in south west Morocco close to Agadir.
The top of the Argan tree is wide and round and the twigs are thorny. The trunk covered in knots, is made up of several interlaced parts, and its characteristic form shapes the south western landscapes of Morocco where it is considered sacred. Women collect the fallen fruit between June and September, then leave them to dry out. They remove their pulp and crush the stones to recover the nuts before carefully sorting them.
Through its commitment to women’s cooperatives that are considered fair, just and responsible, Yves Rocher, with the help of its partners, hopes to develop this ancient savoir-faire and ensure fair and lasting wages for these women. The Brand participates in the defense of rural activities and financing of a development fund for these cooperatives.
Lipids exist naturally in the skin and they have a very important role. With age or the effect of some environmental factors, their production sometimes decreases. Naked skin is sensitive to external aggressions. If it becomes very dry, it can be rough, dull, and scaly and always uncomfortable.
The rumor in hammams is that Moroccan women’s skin is always soft and radiant. Their secret is Argan oil! Chosen by Yves Rocher Research so that its nourishing and repairing effects are intact, our 100% organic Argan oil is extracted in the old-fashioned way by women’s cooperatives. 100 kg of fresh fruit go through their expert hands for each liter of this beauty elixir! Obtained by cold pressing the nuts, decanted then filtered, it is rich in essential fatty acids and rapidly absorbed by the skin’s layers.
Its exclusive association, discovered by Botanical Beauty Research, with slightly perfumed olive oil or organic orange flower and rose essential oils, in our tradition de Hammam range, gets the best out of this botanical treasure. Supple, visibly nourished*, the skin is dazzling.
*In vivo tests