Cornflower
Cornflower
Botany
Latin name
Centaurea cyanusCommon name
Family
AsteraceaeOrigin
©Laboratoire Imagerie - Groupe Rocher
Botanical Engineering
Seduction
Why is the Cornflower blue? To attract! As with all plants that need insects to reproduce, the Cornflower depends upon its flower to ensure it is seen by pollinators. Insects transport the pollen from one plant to another. As well as its color, the Cornflower has other advantages. Its flower is actually a cluster of tiny bell-shaped flowers that do not all bloom at the same time. This enables the flower head to remain open over several days and thus increase the chance of being pollinated by insects
Origins of the plant
This tiny blue flower has been grown in La Gacilly since the beginning of the 90s. Before sowing the Cornflower seeds, the earth is prepared in the spring. The leftover crops from the previous season, are shredded and mixed in with the soil as compost. Cornflowers then bloom in July and August. This delicate flower must only be sown on the same plot every four years according to a system of crop rotation. In the summer the flower is handpicked due to its fragility, by students that also discover the universe of the Brand !
@Dominique Rolland
@Dominique Rolland
@Dominique Rolland
@Dominique Rolland
@Dominique Rolland
@Dominique Rolland
Our extract
When hair becomes white or grey, it has a tendency to appear yellowish. Yves Rocher Laboratories uses the blue flowers of the Cornflower to resolve this problem. Handpicked delicately, then dried, their natural pigment, anthocyanin, is preserved. Cornflower extract, added to the Yves Rocher Brand’s Silver Highlights shampoo, helps to improve the radiance of grey or white hair. Yves Rocher research also uses Cornflowers to meet another challenge; remove makeup without being aggressive to the skin or eyes. For this, the flowering tips (flowers, leaves and stems) of the Cornflower are mechanically picked, dried and distilled. The floral water obtained from this process is used for its soothing properties in the Pur Bleuet range, tested under ophthalmic supervision. Makeup is removed gently without affecting eyes!
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