Sicily is particularly good for growing crops with its fertile volcanic soil and almost permanent sun. The only black spot is its lack of water! With all the warm and extremely dry summers, occasional rain causes surface run-off and soil erosion which take precious nutrients in their wake. However it is on poor and arid terrains that Ash trees grow. Their secret is the elaborated sap. Its unique composition, rich in nutrients and osmolytes (molecules capable of retaining water), enables them to ensure their vital physiological functions and reinforce their capacity to resist drought.
The Ash Manna used is the result of a unique encounter between Yves Rocher laboratories, their partner and the traditional producers from North Sicily. The Ash plantations are situated around the towns of Castelbuono and Pollina, in the province of Palermo and help to conserve the landscape.
The Ash tree produces Manna after about 6 years and for roughly 20 years. The harvest begins early June, when the leaves lose their shine because of dry weather. The elaborated sap appears from an incision in the bark, runs down the trunk and crystalizes slowly in the sun. It is harvested by hand and dried in the sun. The quantity and rate of production of the Ash manna is closely linked to the climate and slows down considerably in September, indicating the end of the harvest.
Ash manna production almost disappeared in the 50s. By creating this source of production, the Yves Rocher Brand has helped in maintaining the traditional Sicilian savoir-faire and the landscape around.
Lipids exist naturally in the skin at different levels and their role is essential. As we get older or from the effects of certain environmental factors, the natural production of lipids sometimes decreases. With fewer lipids, the skin is more sensitive to external aggressions. It becomes dry, rough, dull, sometimes scaly and very uncomfortable.
Five years of Botanical Beauty research were necessary to develop an extraction and purification process of Ash manna and to reveal a concentration of nutritive force. It has the power to relaunch the skin’s natural nutrition* mechanisms from within. This results in the intense and continuous production of lipids by the skin.
In our Nutritive Végétale range, the exclusive combination of Ash concentrate and lipids enables the healthy nutritional balance of the skin. It recovers suppleness, softness and comfort**!
*in vitro tests
**in vivo tests