Why do flowers have a fragrance? We tend to forget that fragrance has an important role in the field of seduction. A plant’s strategy for survival depends on the success of its reproduction and therefore its pollination. The Centifolia rose’s fragrance shakes up our senses, but it also ensures its reproduction by attracting pollinators! Its perfume, made up of more than 300 molecules, is especially rich and complex.
The Rose with one hundred leaves, blooms at the top of leafy bushes 1.5 m high, in small bouquets of bright roses. Originating in the 16th century from a cross between different species, the mystery behind its creation has still not been uncovered. The Centifolia rose, used in Yves Rocher’s perfumes, is always grown in Grasse on the rare plots still reserved for this plant, where it flowers in May. It is the best existing quality of Centifolia Rose. For five weeks, the roses are delicately picked by hand first thing in the morning, when they are still cool from the night and the first rays of sunlight disclose their fragrance. This is when they are the richest in fragrant molecules.
Once picked, the leaves are removed and the petals spread on the ground to avoid oxidation and fermentation. They make a colorful carpet while waiting for the traditional extraction process which gives the fabulous Rose concrete. This concrete is modified by our perfumer into absolute by being washed by alcohol which removes wax and pigments. 500kg of fresh flowers are necessary to obtain 1kg of absolute!
The Centifolia rose, the perfumers muse, stands out by its strength and finesse. Its absolute reveals floral, spicy, honey-tobacco and slightly waxy notes which offer infinite creative possibilities.
Sensual, faceted and intensely floral, this rose embodies the elegance of timeless femininity.